Yes, you would use the mailroom to send emails to your customers.

 

The mailroom is striaght forward and easy to use, there are two types of emails you can send, text emails and HTML emails.

 

One feature that will need some explaining is the SID value.  SID stands for Source ID.  This can be anything you want it to be, a numeric, alpha or alpha numeric value.  This allows you to track your mail campaigns.

 

If you set the SID to XMAS1 you can send out an Christmas email to all of your customers and you will want to add the following to all of your links on the page:

 

http://www.yoursite.com/index.cfm?sid=XMAS1  and if there is already a ? in the query string, then it would be http://www.yoursite.com/index.cfm?whatever=1&sid=XMAS1

 

When a customer reads the email and clicks the link, SiteDirector will pickup on that SID value and store it in the customers profile and if they make a purchase, then SiteDirector will also record that value with the order.  This will allow you to see how well your various campaigns are working.

 

As a side note, we also track AID which works virtually the same way.  So as you put links out on sites or pay for banner ads, make sure you include the AID or SID values in your links so you can keep track of the success of your ads or emails.