Meta Titles - Simple Feature, Powerful Rewards

One feature of SiteDirector is Meta Titles, though simple enough, can prove to be very helpful to your webstore.

With SiteDirector, you have the option of using Page Titles and in addition, "Meta Titles".

By default, SiteDirector uses the Page title. But if you supply a Meta Title, the system will utilize that meta title for your page title and search engines gobble up the page titles.

It's a simple concept, but difficult to explain so let me explain the two places a "title" is used.

The first is the page, ie a department page loaded with products. You may have a product like "Green Ipod Nano". This is fine for a "title" It is readable, easy for the customer to view on the page and they know what it is.

The second place for a title is in the actual "Page Title" (the small title found at the top of your browser). This is what is read by the search engines. Well Green Ipod Nano is pretty common so lets give the search engines something better to eat or gobble up.

So instead of the "Green Ipod Nano" Lets give our page the "meta" title of "8GB Apple Ipod Nano XXX123" This meta page is giving more information for the search engines;

1) 8GB: People are searching for specific sizes 2) Apple: Brand/Manufacture 3) Nano: Product Name 4) Sku: Finally the part number that people may search on

Utilize your meta titles to give search engines all the information, titles, keywords and sku numbers. These are things that search engines will be looking for and will index on (one of many), but every little bit helps.

Don't go overboard, use thoughtful, useful "truthful" information.

So to recap : Page Title (Green Ipod Nano) easy for the viewing public Meta Page Title (8GB Apple Ipod Nano XXX123) keywordy, searchable and useful.

Hope this helps, keep working your product pages!