Google Base - Every little bit helps (especially with Google Checkout)

Google base is a great tool for increasing traffic to your ecommerce site.

What is Google Base? It is a simple product feed that accepts an export of your products to be uploaded into Googles system.

Have you ever been to Google and searched for something and see a little set of 2-3 products listed with their prices? This would be just under the top Google Ads. These are results from various retailers who have uploaded their products to Google Base that match as closely as possible (per Google). They don't always come up, but mostly they do and they make things easier for the shopper looking for specific items.

There is also a Google Base shopping area, that your products can be listed in. This area allows customers to drill down into specific product listings and it is pretty extensive with many different attributes. You will need to read up on the various attributes that you can add to your products that show things like available colors, or sizes or isbn numbers. There are a ton of attributes and the more work you put into Google base when creating your products the more likely potential customers will find you.

Best of all -- IT'S FREE (for now). Google may end up charging for this solution, but as of this writing Google Base product submissions are free.

In my previous post, I mentioned Google Checkout. And Kurt from www.seedandgarden.com commented on why would you add Google Checkout if your customer is leaving your site? I too would question that and honestly, I really wish that Google would have handled this differently, but they don't.

So here is why "I think" utilizing Google Checkout and Google Base together adds a one - two punch. If you have your google base feed uploaded and your site offers Google Checkout, your listings in Google Base will have a Google Checkout button next to your listing, this helps highlight your listing even more than your competitors who DON'T have Google Checkout (your Google Checkout icon, is also shown in the Google Base shopping area, and customers can choose to only see results with Google Checkout, ikes you may miss out if you don't have Google Checkout). It also allows more of your products to show up after someone clicks the link below the 3 results to see more results "from companies who use Google Checkout", note this is not just other results, but ONLY results of people who are using Google Checkout. These are all free additional advertising avenues. The only drawback is that when they start there checkout process they are actually pushed over to Google Checkout instead of your normal SiteDirector checkout.

I guess my thought on it is this, it is pretty inexpensive on a per transaction charge to use Google Checkout, it's just another way to get additional revenue and really, do you care where the money comes from, just as long as money is coming?

All in all it is a pretty sweet solution.

So you might ask, how do I get my products into Google Base. Inside of your SiteDirector console follow these instructions.

• Click on Import / Export
• Click on Google Base Export
• This will generate a simple file that you can download locally
• RIGHT mouse click to save the file locally on your hard drive
• Go to Google Base, select Data Feeds
• Follow the directions from there
• Within 24-48 hours, your products will start showing up

Simple as that. Every bit helps especially when the internet has become a very competitive place to shop.

I hope this helps!