In my previous Blog - SEO Whats it worth, I talked about the importance and how we can get caught up or freaking out about Search Engine Optimization. I did alittle thinking and came up with my list of important things that are easy for a storefront owner to accomplish as they tweak their site and not break the bank or cause sore fingers. Jason Fill commented and I completely agree, content is the first and most important thing you can do, write good content, utilizing good keywords on your site (without overdoing it either). Organizing your content/product pages on your site should be your first step towards a quality site. Make it easy for customers/users/browsers to find information on your site. Make that information relative and informative. I mentioned this in another blog post It's All About Selling Your Product. If you give great information about your product or information, your users will return or buy from you. BUT, you still need to get them there, all the great content in the world will still take a while to catch on. So the "search" continues, whats the poor man's way of getting good search engine rankings and listings to bring customers to your site. My Current "Thoughts" or Tips

1. Content - Each pages content should contain a good mix keywords, well thought out and easy to read. It should contain informative content, describe your product or service in detail, let people know what they are looking at and planning on purchasing. You should have at least 200 words of content on your page, if you have less, think of re-writing your copy. Content is still king and the most important part of your page, don't settle for less here.
2. Titles / Meta Titles - This is closely related to content, but it is important to have good keyworded titles that really explain the page. You should have two titles for a page, TITLE TAG title and a PAGE title. The TITLE Tag is the title that the search engines use and pickup for your page. This should be a heavy keyworded (relevent) title. The PAGE title would be more user friendly (more typical easy to read) and still using the MOST important keywords and one that a user will find the more descriptive. (This should also be pushed into a H1 /H1 tag, though my understanding is that this is becoming less and less important). Example:
   • TITLE Tag - "The North Face Denali Fleece Women's Jacket 4344-223-11 - Outwear Clothing"
   • PAGE title would be "The North Face Women's Denali Jacket".
   The TITLE Tag had the SKU number and the Department Keywords in it - adding additional information for Search Engines to show important. Don't over do this, but be descriptive.
3. Quality HTML/CSS Code Creating good code, utilizing CSS (Cascading Style Sheets) If at all possible. Search engines can still find and figure out your site if you have poor code, but if you make it easier on them, they can get through your site more quickly and easily, plus they can figure out what you are trying to say easier. With CSS you can get your content (the meat of the page) up higher in the code which will put more relevance on that portion of code. (Ie move your links and navigation below the titles and the page content (in the code). This can help bump the page and the information on the page.
4. Keywords First of all, your content should be readable to your users/customers. But research your various keywords for the page, find out who is number one, what keywords are they using on their pages, as I had heard from Bruce Clay (many years ago) you only have to be just better then your top competitor. See what the tops are using, you mimic them and try to increase it more.
5. Search Engine Friendly There are many things you can do here. Though Search Engines can index url links with ? and & and = in the url, it is good practice to minimize those if not remove them if possible, it helps your customers with linking (which is a good thing). Also, don't get caught up in flash as SEs can't index flash pages or content. Be careful, Search Engine spiders can't fill in or submit forms, or click on javascript links. Make your site easily crawled by search engine spiders.
6. Links TO your Site Spend time trying to get links into your site, this is known by many as Link Baiting. Link Baiting is the art of having pages that people want to link to without paying for it. The more inbound links you can have the better, but it is a tricky subject and something you should research the do's and don'ts. One of the most important things you can do is get links from high ranking, relevant websites. SEs look at the relevancy of a site linking to yours. Link farms -- Stay away, they won't give you much help and could hurt. (Don't mess with reciprocal links, they don't help either)
7. Blogging Start a blog! This is one of those easy and difficult things to do. If you start a blog, keep the blog going. I have to admit, I myself am not the best blogger. It takes time, it takes good organized thoughts. Sometimes I get carried away writing too much, but short little subjects can make it easier, just your thought for the day. Something you've seen, something you've worked on. Keep this in mind and checkout this article Reasons Why Corporate Blogging Fails.

Basically these are things that YOU can do without being a SEO expert, you can clean up your site, fill your site with good content and arrange that content into Search Engine Friendly design and content. If you do nothing else, consider these things. There probably could be a list of 1000 little things that all help or hurt, spend some time on a few of the sites below as they can give you some tips. But don't get caught up into SEO and forget about your actual customers, products and website. You can lose your focus on what you are doing. SEO IS important and very much a part of your site, but it isn't worth losing that focus, just start out slowly and build as you have the time adding more and more techniques. Good Sites to Check

• SEO Moz
• SEOChat
• Search Engine Watch