Those of you ecommerce folks who are building your stores pages and writing copy for your product pages and even your content pages.. well for that matter ANY copy you write, always keep SEO (Search Engine Optimization) in the forefront of your mind. When writing copy for your website, always consider what you are saying and if you can say with keywords instead of just simple text. Utilizing keywords that represent the page and the content of the page will do you more good when it comes to search engine optimization than if you just use simple words. When building your ecommerce pages consider what is important to get listed high on the search engines and then utilize those keywords, fill your pages rich with them. Example: If you are talking about "Nike Tennis Shoes" don't just call them shoes, call them "Nike Airforce More 180 Basketball Shoes" Use the product title, not the generic term. This will help Search Engines define your page. Now don't get carried away with this either, spend time writing copy that 1) People can read and THEN 2) What Search Engines will eat up. Your Shopping site will benefit much more when you are paying attention and using keywords. *** Note, See all the italicized words? Those are hightlights throughout this post that are utilizing keywords, ecommerce, SEO, Search Engine Optimization, Search Engine.. Just an example of how this page should rank for what words over time. I hope this helps!