Page Titles - They are important, spend some time
When it comes to search engine optimization, page titles are very important, they are the first piece of information to tell the reader (or search engine) what the page is about.
Your page titles should try and avoid as many "generic" words as possible, but keywords and keyword phrases. These keywords and keyword phrases should be what you consider is the most popular used to find the kind of product you are selling.
For instance consider this product title:
Sony 32 TV
Ok this isn't that bad, it's got the manufacture and size. But how could we make it better .. maybe just a little bit better - which could make all the difference in the world.
New product Title Sony SNY-XY32 32" Flat Panel High Definition TV
Now, we have the Manufacture, the model Number, the size, the style (Flat Panel) a feature (High Definition).
This is great, especially the model number, it will help people who know what they want find your page.
The only problem is that the new title though is GREAT for Search Engines, it's a little overwhelming for the actual person reading .. and could "clutter" your site up if all of your product names were labeled like this.
SiteDirector has a simple solution. When adding/editing a product it has a place to put in the "Page Title" and the "Meta Page Title".
Page Title = what the website displays to the visitors, this could be the "Sony 32 TV". Clean, short, tells them what they want.
Meta Title = What the search engines see and what they pickup so when someone is searching they see the more detailed title.
So you can get the best of both worlds, simple for ease on the eyes and detailed with search engines by using the Meta Page Title.
Just remember, spend time writing GREAT page titles and your payouts will be much greater!
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